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AIRY Fragrances won 2 Time Platinum Awards
PLATINUM BEAUTY AWARDS 2026
The Platinum Beauty Awards are the annual honours from Platinum magazine, tested by their beauty editor and a panel of discerning British readers.
Winners are the products that earned their place in the home.
"The scent fills the room, unlike some diffusers."
Michelle Ackerley, TV presenter and journalist, reviewing AIRY® Best Ambient Diffuser.
Best stone diffuser
Airy fragrances stone diffuser + Blissful 悅 oil
"Love this stone diffuser. It comes with a bag of crystal rocks that you pour a few drops of the oil on to – smells amazing and subtly fills the room."
— Platinum Beauty Awards Judge
Best ambient diffuser
Forest breath 森 home reed diffuser
"The Airy fragrances are alcohol-free, which is an immediate draw for me, and Forest Breath smells divine. I've had it in my sitting room and the scent lasts."
— Platinum Beauty Awards Judge
Stone diffuser vs reed diffuser: which one is right for your home?
The reed diffuser is ambient: it scents the whole room slowly and continuously, becoming part of the background atmosphere across larger spaces.
The stone diffuser is personal and immediate: a few drops on the stones, placed on a desk or a nightstand, and the scent reaches you at close range.
In Japanese culture, crystals are revered for their ability to bring calm and clarity to a space, and combined with fragrance they serve as both an aesthetic and a sensory centrepiece for intimate spaces.
One shapes the room. The other shapes the moment you are in. Used together, they create depth rather than just presence: an atmosphere that changes slightly as you move through a space, which is exactly how the best-smelling places in Japan feel.