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Choosing a scent online might seem like a gamble, but sometimes, it’s the most honest way to fall in love.
Perfume is immediate. It clings to your skin and makes its point quickly.
Home fragrance is different. It’s slower. Softer. Deeper. It’s not about that first moment, it’s about how it lingers in your space. How it shifts the mood at 9am… or just before midnight.
Smelling something in a shop can actually be misleading. It’s often too sharp, too sudden. But at home, Fragrance becomes something else entirely. It’s like music. Or someone you're getting to know.
You catch the bright top notes in the morning, the warm heart in the afternoon… and then, when you least expect it, a depth you didn’t realise you needed.
That’s what makes buying fragrance online powerful. You’re not just picking a scent. You’re choosing how you want your home to feel. And sometimes, the one you didn’t expect to love… becomes the one you can’t live without.
So how do you find the right one?
Let me share 5 ways to help you brave the unknown, discover something new, and skip the hassle of carrying it home.
1. Start with Mood, Not Scent Notes
Fragrance is emotional architecture, it shapes the energy of a space the moment you step in.So instead of asking what ingredients you like, ask:
“How do I want this room to feel?”
Should your space feel cool and clear like morning air?
Or soft and serene, like a Sunday afternoon?
Or perhaps grounded and still, like a walk through the woods?
Here’s a simple scent mood guide for different spaces:
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Kitchens, home offices, summer mornings:
Choose something fresh and clean. Try Blissful Harmony 悅 reed diffuser— a tea-based scent with a refreshing clarity that feels like open windows and peace of mind. -
Bedrooms, quiet corners, calm rituals:
Go for something soft and floral. Sweet Infusion 幻 reed diffuser carries a gentle floral tea with citrus warmth — subtle and never too sweet. -
Living rooms, winter evenings, grounding spaces:
Look for woody, deeper notes. Forest Breath 森 reed diffuser brings the calm of Japanese hinoki forests — rich, rooted, and restorative.
You don’t need to analyse every note. Just start with the feeling you want to invite in.
2. Take the Airy Scent Personality Quiz
Let’s be honest: sometimes we don’t know what we’re looking for, and decision fatigue is real. That’s why I created the Airy Scent Personality Quiz.
It takes less than a minute and helps you discover the diffuser that matches your vibe, lifestyle, and mood.
“I didn’t think I’d like anything tea-based… but I just went with the quiz result and now I love it. I keep walking into my living room just to smell it.”
— Customer, London
It’s fast and fun. Try it now as it can lead to something you wouldn’t have picked yourself, but somehow feels just right.
3. Seasons Change And So Should Your Scent
Just like your wardrobe shifts with the weather, your fragrance preferences do too.
In summer, we tend to want clarity. Clean air. Open windows. That’s when fresh, tea-based scents feel especially right.
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Try Blissful Harmony 悅 – a green tea and bergamot, like a breeze through linen curtains.
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Or Velvet Embrace 韻 – a jasmine tea with a soft, peachy warmth that floats in the air.
In winter, we lean toward comfort. Warmth. Depth. A scent that holds the room when the sky feels still.
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Try Forest Breath 森 – hinoki woods and silent mist. A grounding calm.
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Or Elegant Harmony 優 – soft musk and floral notes with a quiet elegance.
Matching your scent to the season creates something that just feels right, even before you realise why.
4. If You Love the Vibe of ___ , Try These Airy Fragrances
Let’s be clear, we’re not imitating these iconic brands. All our fragrances are created in Japan, and each has its own unique soul. But to make things easier for you, especially when choosing scent online, we thought this little guide might help.
The scents below aren’t exact matches. They’re more like… if you enjoy that kind of feeling, there’s a good chance you’ll fall for this.
| If you like... | Try this from Airy |
|---|---|
| Jo Malone English Pear & Freesia | Velvet Embrace 韻 – jasmine tea with soft florals |
| Aesop Hwyl | Forest Breath 森 – Japanese hinoki forest calm |
| Miller Harris Tea Tonics | Blissful Harmony 悅 – green tea & bergamot clarity |
| Rituals Sakura | Mystic Essence 幻 – delicate Japanese floral daydream |
| Miller Harris Rose Silence | Serene Solstice 寧– a softer, quieter floral with a peaceful heart |
In general, Airy scents tend to feel softer and more transparent than these iconic brands — that’s something we’ve heard a lot from customers.
However, some fragrances like Sweet Infusion 幻 and Elegant Harmony 優 don’t really have a match. So I guess… you might just have to try them for yourself.
Especially, Elegant Harmony is my personal favourite. It’s delicate, a little elusive, and somehow perfect for autumn. I really hope you get to experience it one day.
5. What Editors and Customers Are Saying
The most talked-about scent among editors is definitely Forest Breath 森. You might’ve already seen it featured.
The Guardian:
“This Japanese brand has generously sized bottles and some lovely fragrances: unusual without being challenging, and powerful enough to scent a large room.”
Homes & Gardens:
“Forest Breath surprised me with its fresh, musky, and floral scent that fills a room without being overwhelming. A perfect balance of luxury and calm — like a Japanese hinoki forest.”
But everyday customers often lean toward something gentler.
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Velvet Embrace 韻 and Blissful Harmony 悅 are favourites for their subtle, refreshing calm.
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Sweet Infusion 幻 tends to be the top gifting choice, a little rare, warm, and easy to fall in love with.
Still Want to Smell Airy Fragrances in Person?
Totally get it, sometimes you just want to smell it before you decide.
Airy Fragrances x Avantelier – Summer Pop-Up 2025
• 2nd – 14th July: 2 Blenheim Crescent, Notting Hill
• 21st – 31st July: 19 Kensington Park Road, Notting Hill
Come visit us this summer, as you know we don’t do pop-ups every day.
But honestly, instead of saying choosing a scent online is a gamble…
I’d say it’s the perfect chance to discover a new favourite. Something you might not have chosen at first, but once you let it live in your space, it shifts, softens, and surprises you. And before you know it, it feels like part of your home.
