Artists are bringing the 優 (Yū) & 悅 (Etsu) fragrances to life ...

悅

“To me, Blissful Harmony smells like crisp, freshly washed cotton sheets drying in the garden”

Jane

優

“Smells like sweet cool ice cream on a hot day. Little pearls of water forming on the cool glass”

Yuki

悅

“It smells like happiness just burst into bloom”

Riko

悅

“Fresh green tea and lush indoor plants capture the mood of Blissful Harmony”

Ayumi

優

“Yu, for me, smells like soft sunlight on dry leaves. It has a musky, clean, autumnal vibe, perfect in the living room or bathroom, just so chill”

Stephine

優

“In the tender play of light and shadow, a fragrant blossom quietly blooms, mirroring the warmth of amber. Yu, to me, is this.”

Yuna

悅

“A little calming house in the middle of a garden — soothing, and gently in bloom.”

Erwan

優

“Like a quiet love note tucked between the leaves”

Ed

| Turn scent into nature-inspired art

Calling creatives to reimagine fragrance through design.

Use the scent of 優 (Yū) or 悅 (Etsu) as your muse, and transform your 180ml Airy bottle into a visual artwork inspired by its fragrances or the Japanese tea ritual it evokes.

| WIN £100 IN GIFT VOUCHERS

£50 for airyfragrances.com

£50 for avantelier.com

(online use only)

| HOW TO ENTER

1. Take a photo of your artwork

2. Post your work on Instagram (Feed or Story) and tag @airyfragrances
OR
Email your photo to info@airyfragrances.com

No special format needed, simply use your phone.
JPG, PNG, PDF… all file types are accepted.
No size requirements for the photo itself.

Just make sure we can see your creation clearly!

| ARTWORK GUIDELINES

To qualify, your artwork must:

．Be 50cm x 50cm or smaller

．Repurpose at least one 180ml Airy bottle

 ．Be inspired by the scent of Yū (優) or Etsu (悅)

．Relate to tea, nature, or Japanese ritual

．Function as a decorative object (suitable for display at home)

．Be free-standing (no wall support or hanging fixtures)

| HOW TO WIN

1. 6 artworks will be selected and displayed at Airy exclusive pop-up

2. In-store visitors will vote for their favourite

3. The entry with the most votes wins the £100 voucher

| FINALIST SHOWCASE

Airy Exclusive Pop-Up & Artist Expo at AVANTELIER

📍67A York Street, Marylebone, London W1H1QB

📅8–10 August 2025 | 3 Days Only

(Test & shop the full fragrance collection in-store.)

Entry requires a 180ml bottle of Yū or Etsu.

Purchase here

| CAMPAIGN PERIOD

Now - July 31st, 2025

| WINNER ANNOUNCED

August 10th, 2025

Submit your artwork now

*Terms & Conditions:

  • Entry requires 180ml bottle of Yū or Etsu
  • Selected artists must provide their artwork for physical display by 8 August
  • No cash alternative to the prize
  • By submitting, you agree your work may be shared for promotional use