Reimagine Aroma Chemicals: Why Airy Fragrances Don’t Use Essential Oils

Aroma Chemicals Have Been Misunderstood

When you hear 'chemical,' it probably brings to mind something harsh or artificial. But the truth is, everything is made of chemicals: the petals of a rose, the steam from your tea, even the water you drink and the air around you.

As someone who creates fragrances, I don’t think in black-and-white terms like 'natural' or 'synthetic.' I think in terms of mood, memory, and the feeling you get when you walk into a beautifully scented room and suddenly breathe easier.

This isn’t about labels, it’s about balance, intention, and what scent can do for you.

 

What Exactly Are Aroma Chemicals in Fragrance?

Aroma chemicals are the building blocks of scent. Some come from nature, extracted from plants like lavender or lemongrass. Others are modified from natural ingredients. And some are made in labs, either to replicate nature or explore something entirely new.

All of them exist to serve a purpose: to make your space feel calm, inviting, refreshed, whatever emotion you want to bring into your home.

 

Why We Don’t Use Just Essential Oils in Airy Fragrances

Essential oils are lovely, but they’re not perfect. Their scent can vary from year to year. Some contain allergens. Others smell too sharp or intense on their own. And honestly, not everyone enjoys how they smell in a room.

That’s why we balance them with synthetic aroma molecules — for consistency, longevity, and creative freedom. So your fragrance always smells beautiful, doesn’t fade too fast, and feels exactly how you want your home to feel.

This isn’t about what’s 'natural.' It’s about what’s thoughtful, lasting, and lovely to live with.

 

Using Home Fragrance Safely: What You Should Know

Whether it's a diffuser or a scented oil, how you use home fragrance makes all the difference.

• Never apply fragrance oils directly to your skin.

• Keep out of reach of children and pets.

• Don’t place them near direct heat or sunlight.

• Always follow the usage instructions.

Even natural ingredients can cause irritation, so it’s never about 'natural = safe.' It’s about formulation, quality, and care.

Every Airy fragrance meets EU and UK REACH regulations, as well as Japanese safety standards, so you can enjoy them with peace of mind.

 

The Emotional Benefits of Home Fragrance

A good scent changes more than just the air, it shifts your mind.

Fragrance can:

• Set boundaries between rest and work

• Create moments of calm or clarity

• Make your space feel fresh, comforting, or joyful

Studies show floral and fresh scents are the most preferred, not just because they smell nice, but because they’re linked to clarity, calm, and wellness. That’s exactly why most Airy fragrances lean into that soft, tea-like floral or subtle fresh profile — designed to gently transform your space, without overwhelming it.

 

A Thoughtful Approach to Fragrance — That’s What Airy Is About

I am not here to dismiss essential oils,  just to share a more balanced perspective. I’m here to introduce our fragrances that make people feel calm, inspired, and rebalanced. Fragrances that stay beautiful from the first sniff to the last note.

If that sounds like the kind of feeling you want when you walk through the door — calm, beautiful, unmistakably you — then maybe you'll find something here that feels just right.

Explore the Collection 

Or drop by and discover them in person

 

Airy Summer Pop-Up with Avantelier:

• 2nd – 14th July: 2 Blenheim Crescent, Notting Hill

• 21st – 31st July: 19 Kensington Park Road, Notting Hill

Come say hello, and maybe find your next favourite scent.

from someone who’s obsessed with making your home smell unforgettable.