Connexion
Celebrities have long been fascinated by crystals. BlackPink’s Jennie has shared her collection in Vogue Japan. Anya Taylor-Joy is known to carry them for comfort and focus.
Victoria Beckham travels with crystals she believes bring balance, while Miranda Kerr surrounds herself with them at home.
For each of them, crystals are more than decoration. They are part of daily rituals, symbolic companions that influence mood, energy, and intention.
I never thought much about crystals until I realised how present they were in my own life. At my parents’ home, there was always a large purple stone, said to bring fortune. It was simply there, catching the light, and I lived with it naturally.
Then one day, visiting my mum’s flat, I noticed something new in her bedroom. Alongside the familiar amethyst was a smaller crystal that carried fragrance. A stone that looked like art but also diffused scent. That was the moment I realised crystals could be more than silent objects. They could shape the atmosphere of a space.
Why Celebrities Believe in the Power of Crystals
Celebrities often speak of crystals as objects of energy. Some carry them for clarity before stepping on stage. Others keep them close for comfort during travel. Whether or not you believe in their metaphysical properties, the truth is that crystals hold presence.
They draw attention, they change how a room feels, and they become part of memory. This is why they have become inseparable from the luxury fragrance trend. They are at once personal and symbolic, and they elevate the ordinary into something ritualistic.
From White Dragon Legends to Modern Crystal Rituals
In Japan, stones have always been revered. They were seen as vessels of memory, holding the Earth’s secrets within their crystalline bodies. Clear quartz, often called the universal crystal, was celebrated as a symbol of purity and possibility.
According to legend, quartz was born from the breath of a white dragon, carrying harmony and fortune. These luminous stones were believed to purify and connect people with celestial energy.
This mythology stayed with me. I began to imagine how a crystal, already seen as powerful, could also carry fragrance. An object that touched not just sight and touch, but also scent.
How I Turned Crystals into Perfume-Inspired Objects
That idea led me to create crystal fragrance stones for Airy Fragrances. They begin as sculptural objects, reflective and elegant, designed to sit beautifully in any space. Then they reveal a hidden quality. They conserve perfume-inspired oils and release them into the air, not to dominate an entire room but to create a personal aura of fragrance.
Placed by the bedside, on a desk, in a spa corner, or on a reception table, they change the mood in subtle but lasting ways. They are objects of design first, fragrance second, and memory always.
4 Ways to Style Crystals Like Celebrities
1. Let it shine like a sculpture
Place your crystal where light can touch it, so it glows like an art piece before the fragrance is even noticed.
2. Think of fragrance as aura
A crystal diffuser does not overpower a space. It creates a bubble of scent that feels personal, like the private rituals celebrities describe.
3. Refresh with intention
Adding fragrance oil becomes part of the ritual. A small act that anchors your day, just as Jennie or Miranda Kerr speak of crystals as anchors in their lives.
4. Decorate it with meaning
Style your crystal with a ribbon, a card, or a personal token. These touches turn it into a storytelling object, carrying not only fragrance but also identity.
The New Luxury Fragrance Trend
For celebrities, crystals are treasured for their energy. For me, their beauty lies in how they combine beauty and atmosphere. A crystal can be both a sculptural object and a fragrance companion, changing how a space feels without demanding attention.
That is why crystals are no longer just symbols of energy but part of a growing luxury fragrance trend. They remind us that the objects we live with should carry meaning, create memory, and make an impression that lasts.
Discover Airy crystal fragrance stones and bring a little of this celebrity ritual into your own space.
